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Boost Bottom Lines
We often hear people talking about “best in class” strategies and “best practices” that other marketers are encouraged to follow. These best practices improve marketing results and boost bottom lines....
View Article3 Ways to Measure Success
It is always critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, you have to use the right yardstick. If you are like most...
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